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Aug 3, 2013

Optimize Your Article Marketing Strategies With These Suggestions

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By Megan Forbes


When writing an article to promote your site, you need to ensure that the content is entertaining to a reader. Always write in an informal style that's friendly and warm. Even if you happen to be writing about a very technical topic, take the edge off of it by introducing the information in layman's terms. Do not alienate your readers with boring content.

Write material that will stand the test of time. Don't write about things that will only hold true for right now. You want readers to be able to be engaged even if they look at material that you have written over a year ago. If they can read old material and still be satisfied, there is a higher chance that they will want to keep reading your new material.

Use tools to maximize your visibility. There are many tools available that will submit your article to article directories for you, hundreds at a time. Most of these tools cost a fee, but there are a select few that operate for free. Hunt these down for an inexpensive way to gain readers.

Never use too many keywords in the articles you acquire from yourself or from seo services. If you say a keyword more than five times in an article, both your readers and search engines will turn away from you. Stay with less than five times to make sure that you do not overdo it, and your readers will be much more happy.

When you write for article marketing purposes, never split your article over multiple pages. This practice is tempting, because more pages means more territory for advertisements and search engine optimization keywords. The benefits are outweighed by the annoyance multi-page articles cause to readers. At the very least, include a prominent link in your article that lets readers see the whole thing on one page.

Try to avoid defaulting to an automatic writing service for your article marketing goals. While they can provide you with a lot of articles in a short amount of time, they cannot guarantee quality. In fact, many do not even use proper English. Do yourself a favor and stick to writing your own content; once you get the hang of it, you can write more articles in a shorter period of time.

Keep your article lengths between 400-600 words. Articles longer than this are too long to hold the readers' interest and shorter articles don't provide enough information. Having articles with the right length will keep your readers interested. Extremely long articles are likely to bore readers and make them move on faster. For this reason, articles that are clear and to the point, are best.




About the Author:

For more details about seo ranking, just head over to rapidseoexpert.com.au.


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