Strategy Analytics released the latest report on the global smartphone market recently. There were some interesting features in this report. The total market share grew by at least 33% with a total unit sale of 281 million units during the first quarter (Q1) of 2014. The same period saw an increase of 9.4% in the total mobile phone market which include smartphones and all other feature phones. A total of 408 million units of mobile phones were shipped worldwide during the first quarter of 2014.
The top manufacturers of smartphones in the world were Samsung and Apple in 2013. In 2014 also they led the list by sharing the first and second positions respectively, but the notable feature is the decrease in their respective market shares. Samsung was first with an overall market share of 31.2% which saw a slight drop of 1.2% compared to the market share of Q1 of 2013. Apple came second with a market share of 15.5% in Q1 2014. But Apple also lost 2.2% of their market share of the first quarter in 2013. The clear gainers with an increase in the market share were the Chinese handset giants Lenovo & Huawei, who captured the third and fourth positions respectively.
This is because Apple has nowhere else to go to purchase the screens that they require, for the quality that they want. They do use other suppliers, but they only produce a small amount compared to Samsung. The same thing applies to the main chips, such as ARM, and many other internal components.
Samsung retained the first place with a market share of 31.2% in Q1 of 2014. It has a share of 32.4% during the same period of 2013. Apple came second with a share of 15.3% whereas it has a share of 17.5% in 2013. Huawei was placed third with a market share of 4.7%, a slight increase when compared to the same period of 2013. Lenovo was fifth with a share of 4.6% in Q1 of 2014, whereas it only had a share of 3.9% in Q1 of 2013.
So unlike a few years ago when Chinese mobile phones were inferior to the big brands, that is no longer the case. The mobiles may still be somewhat inferior to the latest branded models, but they are good enough for the general population of China.
It was not a real surprise to the technology industry when recent sales figures emerged and they showed that Apple, Samsung loses ground to Chinese handset makers in Q1. Demand for branded products had been on the rise in China, but the cost of these units is still out of reach for the average person. So at some point China was going to start producing units that would be able to compete with the more well-known products.
The top manufacturers of smartphones in the world were Samsung and Apple in 2013. In 2014 also they led the list by sharing the first and second positions respectively, but the notable feature is the decrease in their respective market shares. Samsung was first with an overall market share of 31.2% which saw a slight drop of 1.2% compared to the market share of Q1 of 2013. Apple came second with a market share of 15.5% in Q1 2014. But Apple also lost 2.2% of their market share of the first quarter in 2013. The clear gainers with an increase in the market share were the Chinese handset giants Lenovo & Huawei, who captured the third and fourth positions respectively.
This is because Apple has nowhere else to go to purchase the screens that they require, for the quality that they want. They do use other suppliers, but they only produce a small amount compared to Samsung. The same thing applies to the main chips, such as ARM, and many other internal components.
Samsung retained the first place with a market share of 31.2% in Q1 of 2014. It has a share of 32.4% during the same period of 2013. Apple came second with a share of 15.3% whereas it has a share of 17.5% in 2013. Huawei was placed third with a market share of 4.7%, a slight increase when compared to the same period of 2013. Lenovo was fifth with a share of 4.6% in Q1 of 2014, whereas it only had a share of 3.9% in Q1 of 2013.
So unlike a few years ago when Chinese mobile phones were inferior to the big brands, that is no longer the case. The mobiles may still be somewhat inferior to the latest branded models, but they are good enough for the general population of China.
It was not a real surprise to the technology industry when recent sales figures emerged and they showed that Apple, Samsung loses ground to Chinese handset makers in Q1. Demand for branded products had been on the rise in China, but the cost of these units is still out of reach for the average person. So at some point China was going to start producing units that would be able to compete with the more well-known products.
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