When the WWE Network launched on February 24th of this year, it goes without saying that there were many expectations afterwards. How many people would wind up subscribing by the year's end? Would the WWE Network even make back the money that World Wrestling Entertainment put into the endeavor to begin with? These are fair points to make and, in my view, any online marketing firm would be able to offer its own insights into the topic in question. How exactly did the WWE Network stack up since February?
Los Angeles published a story regarding the WWE Network that stated it had reached around 667,287 subscribers or so. WWE made it a point to say that, in order for the company to break even with the WWE Network, it would have to reach a total of one million subscribers by the end of the year. A challenging goal, to say the least, but there are other factors that an online marketing firm can cover as well. For instance, the WWE Network has not yet been launched internationally, as firms the likes of fishbat can tell you.
Another point that an online marketing firm might bring up is that it is heavily promoted on WWE's weekly shows. It's not of the question to tune into an episode of RAW on Monday night and be met with, at least, one commercial touting the many features of the WWE Network. This is a smart move because it will allow WWE to target its most important audience: the wrestling fans. In fact, one can make the argument that the newer wrestling fans are most vital.
With that said, I believe that there is a level of nostalgia to consider with the WWE Network to consider. It's prudent to note that WWE's new streaming service also entails vintage video libraries from not only WWE but other wrestling promotions, to boot. What this means is that those who might be more familiar with the "boom period" of wrestling seen in the 80's would be able to sign up for the WWE Network and have access to that older content. To say the least, the WWE Network's reach is broad.
The question remains, though: can the WWE Network reach one million subscribers before the end of 2014? I think that once the service is launched in other areas of the world, the previously stated statistic will balloon, especially when given the fact that WWE is an international entity with fans all over the world. The WWE Network itself is capable and it boasts a tremendous amount of content for the asking price of $9.99 a month. Time will tell if the goal of one million is reached.
Los Angeles published a story regarding the WWE Network that stated it had reached around 667,287 subscribers or so. WWE made it a point to say that, in order for the company to break even with the WWE Network, it would have to reach a total of one million subscribers by the end of the year. A challenging goal, to say the least, but there are other factors that an online marketing firm can cover as well. For instance, the WWE Network has not yet been launched internationally, as firms the likes of fishbat can tell you.
Another point that an online marketing firm might bring up is that it is heavily promoted on WWE's weekly shows. It's not of the question to tune into an episode of RAW on Monday night and be met with, at least, one commercial touting the many features of the WWE Network. This is a smart move because it will allow WWE to target its most important audience: the wrestling fans. In fact, one can make the argument that the newer wrestling fans are most vital.
With that said, I believe that there is a level of nostalgia to consider with the WWE Network to consider. It's prudent to note that WWE's new streaming service also entails vintage video libraries from not only WWE but other wrestling promotions, to boot. What this means is that those who might be more familiar with the "boom period" of wrestling seen in the 80's would be able to sign up for the WWE Network and have access to that older content. To say the least, the WWE Network's reach is broad.
The question remains, though: can the WWE Network reach one million subscribers before the end of 2014? I think that once the service is launched in other areas of the world, the previously stated statistic will balloon, especially when given the fact that WWE is an international entity with fans all over the world. The WWE Network itself is capable and it boasts a tremendous amount of content for the asking price of $9.99 a month. Time will tell if the goal of one million is reached.
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