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Jan 11, 2019

Long Island Advertising: What Is Youtube Stories?

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By Paula Hess


If you've been on Snapchat, Facebook, or any other social media platform for an extended length of time, you know all about Stories. This type of format features content that's told in sequential order, whether it's in regard to trips, projects in progress, or what have you. YouTube has recently joined the fold, which brings us to the topic of YouTube Stories. Here is what those that work in Long Island advertising can tell you about this feature.

According to reputable authorities on marketing, fishbat included, YouTube Stories is a mobile feature that allows users to create their own Stories, hence the name. Along with photos and videos, you will be able to add decorations like filters and music, effectively making your content all your own. It's easy enough to do, too. All you have to do, upon entering the app, is tap the video camera icon and select the option, "Create Story."

A noticeable downside of YouTube Stories, at least at this stage of the feature's life, is that it's not open to everyone. Currently, if you aren't an eligible content creator with 10,000 subscribers or more, you won't be able to access the feature in question on your phone. However, it's expected that it will be rolled out to more users as time goes on. It would seem like YouTube Stories requires testing, though, which is where top content creators come into play.

What do YouTube Stories have to offer compared to the competition, you may wonder? Perhaps the most noticeable feature is the fact that Stories last for seven days before they're automatically deleted. This is a considerable upgrade from other social media platforms, including Snapchat, as their Stories vanish after 24 hours of being published. YouTube Stories also allows for interaction between users and content creators, with posts being commented on and responded to.

It would make sense as to why YouTube would unveil its own version of Stories, as it can do well on this video streaming platform. After all, unlike other social channels, it focuses predominately on video, whereas the likes of Facebook and Twitter are more conversational. Whether YouTube Stories takes off remains to be seen, but there is confidence behind this feature. It's a simple matter of how well the larger community takes to it.




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