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Mar 22, 2019

Trade Shows: 4 Questions Online Marketing Companies Can Answer

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By Rob Sutter


Trade shows are nothing short of important for those willing to devote the time to them. These events are meant to help businesses thrive, but not everyone has the right strategy going in. For this reason, it's important for newcomers to understand what they're getting into so that they can get the most out of the time spent at each venue. When it comes to trade shows, here are the 4 biggest questions responded to by online marketing companies.

"Which industries are covered in the trade show scene?" It's fair to say that virtually every industry is covered, though some are better represented than others. For example, in the gaming industry, the Tokyo Game Show and E3 are among the most attended events of the year. In fact, related fields like consumer electronics and technology in general are represented. Trade shows are designed to appeal to various industries so that the professionals in them can come together.

"How much space will I need?" When setting up your booth, you have to account for the space that you'll need ahead of time. There's no one right answer to this question, mainly because every company is different. They have unique goals and budgets to account for, which is why it's important to map out every last detail ahead of time. This is just one of the many factors that agencies like fishbat take into account.

"What can I do to make my booth stand out?" There are many ways that this can be done, some more doable than others. First, use a combination of striking colors and graphics so that you catch the attention of others. You should also use various multimedia, video included, as other booths on the floor may be lacking it. Next, offer freebies so that people will be more inclined to stick around. These are just a few ways to create a trade show presence that's nothing short of unique.

"What should I do once this event is over?" You don't want to waste the momentum of your trade show success, so capitalize on it once you're back to the day-to-day grind. You can create a press release that details what you did at the show and how successful your time was. Another way to capitalize is by reaching out to those you met at the show, the purpose being to create new opportunities. By successfully performing a follow-through, you stand to gain much more in the long term.




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