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Apr 2, 2019

Questions About Tiktok Answered By Long Island Advertising Experts

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By Paula Hess


If you've been keeping up with app-related media, you might have been hearing the name "TikTok" pop up every now and then. To say that this program matters would be an understatement, as it's been quite popular among younger audiences. What you may not know is that it may be possible to leverage it for business purposes before long. Here are some of the questions to ask about TikTok that those in Long Island advertising can answer.

"What is TikTok, anyway?" TikTok is a mobile app that was released in 2016. Essentially, it's used to record short videos, which isn't unlike Snapchat or the now-defunct Vine. TikTok focuses largely on content where users lip sync, whether it's to music or comedy skits. While these details would lead one to believe that TikTok is an entertainment platform, companies such as fishbat can attest to the business potential it wields.

"What else does TikTok offer aside from lip-syncing?" While it's common for lip syncs to be shared through TikTok, to say that this is the only type of content to be found would be nothing short of a lie. In fact, it has attracted those with athletic talents as well. Parkour, deadlifts, and bursts of speed on racetracks are just a few examples of the athletics that can be seen on TikTok. In other words, there is more variety than you might think.

"What is known about TikTok from a demographic standpoint?" There are numerous details associated with TikTok's general demographic. It largely focuses on users in their early to mid-20s. It's also female-dominated, with approximately 66 percent of its user base being comprised of women. Additionally, it's used on a global level, though China and the United States are the leading nations in this regard. Keep these details in mind if you're planning on leveraging TikTok for business purposes.

For those that have been out of the loop on TikTok, these details should provide you with an understanding of what it's all about. There's no denying the uniqueness of this app, especially when compared to other video streaming channels. In fact, as TikTok continues to grow, it's safe to assume that businesses opportunities associated with this platform will expand as well. It's a simple matter of the momentum that TikTok can maintain over time.




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