In recent years, digital marketing has grown dramatically and has been continuously giving businesses a promising opportunity to reach an even greater number of prospects - beyond the scope of conventional media (e.g. prints, TV).This trend is expected to continue in more years to come. In fact, the recent study conducted by Gartner on U.S. digital marketing spending in 2013 suggests that USD 25 million are spent on digital marketing for every USD 1 billion in revenue. Thus, it should not come as a surprise for us to know that even Google designed a digital marketing course to go along with this marketing landscape.
If you are running a business wanting to bring your marketing campaign to the next level -- with the help of the Internet -- you might want to consider exploring -- as part of your digital marketing effort -- the following digital marketing platforms:
Website - every business that wants to venture in online marketing should establish a website that will effectively represent its company. Websites are a platform where you have full control, which allows you to establish a clear and detailed information that your prospects need. Realize that no matter where you find prospects on the Internet, conversions (most of the time) happen on your website.
Mobile devices - it is estimated that the number of smartphone users in the U.S. will reach 207 million in 2017; that means there will be 2/3 of the country's total population browsing the Internet through mobile devices. Thus, there is a good reason why your online marketing effort should go beyond the conventional platform (i.e. desktop computer users). Start it by making your website compatible across various mobile platforms.
SEO and SEM - this is another yet an important component of digital marketing; this pertains to harnessing search engines' potentials to market your products or services. search engine optimization is aimed at increasing your website presence in the organic search results while search engine marketing could include the keyword-based, pay-per-click advertising. And, again, every campaign program you want to implement should be compatible across various devices.
Social media - this, as we know it, is considered by many as the new search engine as several social media platforms function like one in terms of, for instance, returning search query results and banner advertising. And, the fact that the number of social media users has hit billions, that means big markets are also there. So, as part of your digital marketing campaign, investing on social media should also be a prime consideration.
Analytics - this is crucial to every digital marketing campaign as this is the way to measure whether your marketing effort has been effective or not. There are a number of tools you can use - in fact you can use freely - that allow to measure important metrics, including conversions and conversion rates, customer geo-location, demographics, etc.
If you are running a business wanting to bring your marketing campaign to the next level -- with the help of the Internet -- you might want to consider exploring -- as part of your digital marketing effort -- the following digital marketing platforms:
Website - every business that wants to venture in online marketing should establish a website that will effectively represent its company. Websites are a platform where you have full control, which allows you to establish a clear and detailed information that your prospects need. Realize that no matter where you find prospects on the Internet, conversions (most of the time) happen on your website.
Mobile devices - it is estimated that the number of smartphone users in the U.S. will reach 207 million in 2017; that means there will be 2/3 of the country's total population browsing the Internet through mobile devices. Thus, there is a good reason why your online marketing effort should go beyond the conventional platform (i.e. desktop computer users). Start it by making your website compatible across various mobile platforms.
SEO and SEM - this is another yet an important component of digital marketing; this pertains to harnessing search engines' potentials to market your products or services. search engine optimization is aimed at increasing your website presence in the organic search results while search engine marketing could include the keyword-based, pay-per-click advertising. And, again, every campaign program you want to implement should be compatible across various devices.
Social media - this, as we know it, is considered by many as the new search engine as several social media platforms function like one in terms of, for instance, returning search query results and banner advertising. And, the fact that the number of social media users has hit billions, that means big markets are also there. So, as part of your digital marketing campaign, investing on social media should also be a prime consideration.
Analytics - this is crucial to every digital marketing campaign as this is the way to measure whether your marketing effort has been effective or not. There are a number of tools you can use - in fact you can use freely - that allow to measure important metrics, including conversions and conversion rates, customer geo-location, demographics, etc.
About the Author:
Roy Van Rivero is an SEO Analyst by profession with more than 5 years of experience in the industry. He uses his experience in writing various topics about Internet marketing, including digital marketing. He works for NetEdge Marketing, LLC - a digital marketing company in San Jose CA.
0 Comments:
Post a Comment