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Sep 16, 2013

Successful Social Media Marketing Techniques

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By Kyle Reynolds


With the continuing innovations surrounding the Internet, companies need to build a strong online presence in order to succeed. Social media marketing is probably the latest big innovation in marketing. If you want to know how you can best grow your company with these sites, keep reading.

Twitter might be a good way to get more attention for your business. It is not difficult to comprehend how Twitter works, so if you invest the time into educating yourself about it, you can increase your exposure to thousands. Block out the hours needed to educate yourself about hashtags, keywords and all things Twitter.

Answer as many questions people throw your way as possible. Check these sites on a daily basis and answer to everyone in a polite and professional manner.

If you want to start with social media right away, before defining your personal style, as the saying goes, fake it until the point where you make it. Learn the techniques your competitors are using. Imitate these techniques and observe the results to learn which social media marketing techniques are most effective for your business. Look at their content on social media, and focus on the promotions they offer.

Make links that tie all your social media sites together. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. Just using your Twitter profile alone and SEO packages, you can link to multiple sites. When you have links that connect all of your different social media sites, that can help increase your customer base.

Your social media site needs to have fresh content posted on a regular basis. Many followers in social media have an expectation of frequent updates, and if you don't supply these, you can hurt your reputation online and lose followers. Opt for bi-weekly updates.

Don't just try to sell product on your social media feeds. Post informative stories from other sources within your niche, or create your own original content. You can run contests, post pictures and ask questions. It's highly important that you engage your followers. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Get your customers to associate their identity, not their wallet, with your brand.

Social media can help you create user-friendly storefronts. Additionally to your website, you can make a Fecebook store that will be accessible from any posts you make. Those who use Facebook often wander around the site and can look through your product selection and make purchases without leaving Facebook. This allows you to communicate with the potential consumers without the need to ever leave Facebook

When promoting your business and its products on Facebook, you should only post content that visitors would find compelling, and would want to share with others. Resist the urge to fill the page with content just to have a presence. Pick things that amuse you, or useful facts that relate to your market niche. Post things people will be excited to read about. Stay away from annoying quizzes or surveys that have no real worth to customers.

Tie your social media blog with LinkedIn for more marketing power. Providing a LinkedIn button in an easy to find location in your blog can really help to promote your business in quick and effortless way. Your visitors can then share your site with others on LinkedIn, helping you raise your visibility. 100 million users on LinkedIn who might potentially share your blog with their friends translates into a lot of potential profit for you.

Now you have learned a few ways that you can use social media to promote your business online. A well-crafted social media marketing campaign can strengthen your online presence, drive site traffic and boost sales.




About the Author:

For more details on social media marketing techniques, just visit Effective SEO 101.


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