Viral list building is kind of the holy grail of Internet Marketing. If you manage to find a way to create that viral reaction which seems to drive people to the signup form for your email list like moths to a flame it becomes very difficult to fail online.
The problem is of course that finding an effective viral method is not that easy. Obviously if it was everyone would be doing it.
If you send out unsolicited emails, you are taking a chance on being seen as a spammer. This can quickly ruin your reputation and make your brand very unpopular. Take the precaution of having people opt-in to your email list before you send them a single message.
You also need to make it easy for people to unsubscribe from your list. Of course, you never like to see someone opt out of your list, but if you make it easy for them to do so, they will appreciate it. It may seem paradoxical, but the easier it is to leave your list, the fewer people will want to do it.
Do not send out too many messages. Email is so easy to send that it is easy to succumb to the temptation to send out dozens of messages per day. However, think of this from the customer's point of view. Would you really want to get so many messages from a single company, or would you just end up deleting them?
Keep your messages short and to the point. The customer should be able to glean the important information quickly. Long, rambling messages are unlikely to be effective. Use these tips to get the most from your email marketing campaign so you can boost your sales.
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