Leveraging your following on Facebook is a great way to advertise your products or services. Taking it to the next level, you might consider placing Facebook ads which is a great way to generate addition money and prospects for your business.
Many people start in the paid advertising arena by placing ads on Google, via Adwords. If you have, then you know the power of direct advertising to your target market. It's likely that you received a number of visitors who were searching for your particular keyword or phrase and may have obtained a list of qualified buyers, or even customers as a result.
Before you Put Ads on FaceBook
Understand your Target Market
FaceBook's demographic information is in some aspects better than that of Google Adsense. With FaceBook you can really drill down to exactly who your target audience is: location, age, sex, education, etc. These are known as demographic bins, and there are thousands of them. Take your time researching and use FaceBook Insight to help, as you progress.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Creating Your First FaceBook Ads is Easier Than You Think
Advertising is a form of art. Creating a banner is vital to advertising, and it isn't difficult, however, you should know what colors to use, how to place your logo, how big it should be, etc. The advertisements you make should be very "to-the-point," a single graphic, and a few carefully chosen words.
Hire a professional - it will make all the difference if you can't do it yourself, and it's a wise business investment. The quality of your ad will speak volumes about your business.
You should also consider having a number of different ads, even if they portray the same message. Rotating the advertisements out with one another will keep your page fresh and new and will give your visitors something different to look at should they come back again. Keep your Facebook page as interactive and thrilling as possible - the people who see it then will want to share it with friends, and those friends will share with more friends. See where that could lead?
Click through rates on Facebook are low, so in order to attract the people you want to attract, your advertisements need to be flashy and changing to make sure they aren't overlooked.
If you wouldn't want to click on your own ad - who else will?
Once Your Advertisement is LIVE on FaceBook
Monitoring
You should have already planned to spend about 30 minutes a day answering comments and creating new content for your FaceBook page. Part of that time should involve monitoring - and you can learn a lot.
If you were going for a specific audience, but learned that a different kind of demographic is coming to your page, this is very valuable information. From there, you can rework your ads or broaden your reach of your advertisements on Facebook.
A large part of monitoring is knowing how many leads your obtaining from your advertisements, along with their quality and conversion rate. Should you be selling a product, you should be taking a look at how much your campaign is costing per sale.
Friends of Connections
The average FaceBook account has a little over 130 friends. If your one of those people with 130 followers, that's approximately 17,000 people that you can potentially expose your message to. This is a "shot gun" look, because your ad will cross the eyes of people that may, or may not match your target demographic.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
Many people start in the paid advertising arena by placing ads on Google, via Adwords. If you have, then you know the power of direct advertising to your target market. It's likely that you received a number of visitors who were searching for your particular keyword or phrase and may have obtained a list of qualified buyers, or even customers as a result.
Before you Put Ads on FaceBook
Understand your Target Market
FaceBook's demographic information is in some aspects better than that of Google Adsense. With FaceBook you can really drill down to exactly who your target audience is: location, age, sex, education, etc. These are known as demographic bins, and there are thousands of them. Take your time researching and use FaceBook Insight to help, as you progress.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Creating Your First FaceBook Ads is Easier Than You Think
Advertising is a form of art. Creating a banner is vital to advertising, and it isn't difficult, however, you should know what colors to use, how to place your logo, how big it should be, etc. The advertisements you make should be very "to-the-point," a single graphic, and a few carefully chosen words.
Hire a professional - it will make all the difference if you can't do it yourself, and it's a wise business investment. The quality of your ad will speak volumes about your business.
You should also consider having a number of different ads, even if they portray the same message. Rotating the advertisements out with one another will keep your page fresh and new and will give your visitors something different to look at should they come back again. Keep your Facebook page as interactive and thrilling as possible - the people who see it then will want to share it with friends, and those friends will share with more friends. See where that could lead?
Click through rates on Facebook are low, so in order to attract the people you want to attract, your advertisements need to be flashy and changing to make sure they aren't overlooked.
If you wouldn't want to click on your own ad - who else will?
Once Your Advertisement is LIVE on FaceBook
Monitoring
You should have already planned to spend about 30 minutes a day answering comments and creating new content for your FaceBook page. Part of that time should involve monitoring - and you can learn a lot.
If you were going for a specific audience, but learned that a different kind of demographic is coming to your page, this is very valuable information. From there, you can rework your ads or broaden your reach of your advertisements on Facebook.
A large part of monitoring is knowing how many leads your obtaining from your advertisements, along with their quality and conversion rate. Should you be selling a product, you should be taking a look at how much your campaign is costing per sale.
Friends of Connections
The average FaceBook account has a little over 130 friends. If your one of those people with 130 followers, that's approximately 17,000 people that you can potentially expose your message to. This is a "shot gun" look, because your ad will cross the eyes of people that may, or may not match your target demographic.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
About the Author:
Joe Burke writes under the names jbmuchin and augustus1. His topics include MLM, Internet Network and Network Marketing. His writings can be found on many article directories.facebook for business, andmake a facebook page page
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