Some critics will argue that the only one who benefits from Google+ is Google itself. Most people would rather post their life history on their Facebook timeline for all to see. But there is one trend that is picking up steam; businesses such as The Economist using Google+ to boost their SEO game.
In the article, Chandra Magee, a senior marketing executive at the Economist, stated that they recognized the ability for the social network to get their company in front of new users, but a big impetus in using it was to enhance their efforts at search engine optimization (SEO). SEO is the art of manipulating the Google algorithm to get your company featured high in the search results for certain targeted keywords.
There are several ways that Google Plus helps in this effort. As Magee highlighted in the interview, many of the Google+ posts actually rank themselves quite highly in the search engines. This is consistent with the very noticeable way that Google ranks its own properties such a Youtube videos and Blogger blogs higher in its search results than competing properties. There are many people crying foul at this practice because it brings up serious antitrust issues.
Aside from getting benefits of ideal advertising space near the top of search engine results, the fact that every single Google+ post gets indexed means there are more ways for "The Economist" and the posts related to the publication to end up in Google and Yahoo search engine rankings.
One thing is for certain, Google is going to favor their own products when it comes to the search engine results. Businesses like The Economist are wise to take advantage of this and implement this as part of their SEO strategy. This is one SEO tool you should consider adding to your toolbox.
In the article, Chandra Magee, a senior marketing executive at the Economist, stated that they recognized the ability for the social network to get their company in front of new users, but a big impetus in using it was to enhance their efforts at search engine optimization (SEO). SEO is the art of manipulating the Google algorithm to get your company featured high in the search results for certain targeted keywords.
There are several ways that Google Plus helps in this effort. As Magee highlighted in the interview, many of the Google+ posts actually rank themselves quite highly in the search engines. This is consistent with the very noticeable way that Google ranks its own properties such a Youtube videos and Blogger blogs higher in its search results than competing properties. There are many people crying foul at this practice because it brings up serious antitrust issues.
Aside from getting benefits of ideal advertising space near the top of search engine results, the fact that every single Google+ post gets indexed means there are more ways for "The Economist" and the posts related to the publication to end up in Google and Yahoo search engine rankings.
One thing is for certain, Google is going to favor their own products when it comes to the search engine results. Businesses like The Economist are wise to take advantage of this and implement this as part of their SEO strategy. This is one SEO tool you should consider adding to your toolbox.
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