The Facebook ad platform can be very powerful for those who understand how to use it. Unlike Google Adwords which is great for advertising to someone who is looking for a good or service right now, you can advertise products on Facebook that people might not know about and are thus not actively searching. This can be accomplished by targeting people with certain interests using paid Facebook ads.
It should not be lost on anyone how powerful a feature interest targeting is. A generic Facebook ad sent to a demographic interest group is somewhat targeted, but not much more than a general commercial ad to a certain type of television show. At the end of the day, many of those people might never be interested in your product. However, if you are trying to sell Denver Broncos teeshirts, you can literally target only those people who have "liked" the Denver Broncos or one of its popular players. This can have a very powerful effect in your ability to get high conversions for your offer.
The Facebook custom audiences feature is probably the best way of targeting interests on Facebook. This allows you to target specific customers individually with your ad. You can get these customer lists using any number of paid or free Facebook user ID scrapers. The power in this is through combining criterion to create a more specific profile.
You can regulate the size of the potential audience to the size of your budget and test for a short time to reach an equilibrium. You ad can be monitored by you from a dashboard. It can be setup on a cpc (cost per click), or by cpm (cost per 1000 impressions), and can be changed in real time according to which is getting the best results. It is possible to get the cost of you ads down to a very low cost per action, where you are getting the most targeted ads that you could possible get anywhere.
The ads are usually posted on the newsfeed of your fan page, as that is the area where most of the eyeballs are focusing, but they can be on the right side too, which is the traditional ad area. The newsfeed will get you the best results as a rule.
It should not be lost on anyone how powerful a feature interest targeting is. A generic Facebook ad sent to a demographic interest group is somewhat targeted, but not much more than a general commercial ad to a certain type of television show. At the end of the day, many of those people might never be interested in your product. However, if you are trying to sell Denver Broncos teeshirts, you can literally target only those people who have "liked" the Denver Broncos or one of its popular players. This can have a very powerful effect in your ability to get high conversions for your offer.
The Facebook custom audiences feature is probably the best way of targeting interests on Facebook. This allows you to target specific customers individually with your ad. You can get these customer lists using any number of paid or free Facebook user ID scrapers. The power in this is through combining criterion to create a more specific profile.
You can regulate the size of the potential audience to the size of your budget and test for a short time to reach an equilibrium. You ad can be monitored by you from a dashboard. It can be setup on a cpc (cost per click), or by cpm (cost per 1000 impressions), and can be changed in real time according to which is getting the best results. It is possible to get the cost of you ads down to a very low cost per action, where you are getting the most targeted ads that you could possible get anywhere.
The ads are usually posted on the newsfeed of your fan page, as that is the area where most of the eyeballs are focusing, but they can be on the right side too, which is the traditional ad area. The newsfeed will get you the best results as a rule.
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