The giant of social networking, also known as Facebook, global market share mobile ads revenue was a little over 3 billion dollars in 2013. The company is continuing to see growth in this area, and it has its sight set on tech giant Google's mobile ad market share.
These two companies together are responsible for over 60 percent of the global ad spending that occurred in 2013. Although Google still owns over 50 percent of the worldwide advertising global market, Facebook is quickly outpacing Google's growth, and this continued rise will eventually cause the search engine king's percentage to drop below 50 percent.
Let's just take a look at Google's mobile ad spending which is expected to grow in the next few years due to increasing budgets. This growth is fueled by the increase in internet traffic from these mobile devices. According to eMarketer, the Global Mobile ad spending has increased to 105% and it's now worth about $17.96 billion. These are just figures from last year, yet we predict that it is poised to grow to $31.45 billion this year and $94.91 billion by 2018.
This has created even stronger competition. With all devices combined, Google still remains the top ad publisher with almost 33 percent of all digital ad dollars directed in the tech giant's path. Facebook's market share will also increase, but Yahoo will lose some percentages due to the exponential growth of Facebook. However, Microsoft's market share remains stable.
The fast rate at which mobile ads have gained traction and Facebook's ad revenue has further cemented Facbook's future in digital mobile advertising. Google and Facebook have now cemented their places at the top of the digital ad market, and they account for over 2/3 of the spending that is conducted in this industry. This figure is only expected to increase as more people use their mobile devices to make purchases.
These two companies together are responsible for over 60 percent of the global ad spending that occurred in 2013. Although Google still owns over 50 percent of the worldwide advertising global market, Facebook is quickly outpacing Google's growth, and this continued rise will eventually cause the search engine king's percentage to drop below 50 percent.
Let's just take a look at Google's mobile ad spending which is expected to grow in the next few years due to increasing budgets. This growth is fueled by the increase in internet traffic from these mobile devices. According to eMarketer, the Global Mobile ad spending has increased to 105% and it's now worth about $17.96 billion. These are just figures from last year, yet we predict that it is poised to grow to $31.45 billion this year and $94.91 billion by 2018.
This has created even stronger competition. With all devices combined, Google still remains the top ad publisher with almost 33 percent of all digital ad dollars directed in the tech giant's path. Facebook's market share will also increase, but Yahoo will lose some percentages due to the exponential growth of Facebook. However, Microsoft's market share remains stable.
The fast rate at which mobile ads have gained traction and Facebook's ad revenue has further cemented Facbook's future in digital mobile advertising. Google and Facebook have now cemented their places at the top of the digital ad market, and they account for over 2/3 of the spending that is conducted in this industry. This figure is only expected to increase as more people use their mobile devices to make purchases.
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