Every business wants to get ahead in the digital age. However, technology is moving so quickly, sometime it is hard to choose what course to follow. If the wrong one is chosen, the business can be left in the dust. It is important to look at the current trends to see how a business can capitalize on them. Here are some of the latest trends in on online business model.
Another familiar marketing tactic is for a local business to be able to market to a local audience through Google Places, by positioning your information high up on their list as it appears at the top of the Google page. There are a few new strategies that are vital if you are going to be in the game, as there have been a few new developments that need mentioning.
Do you realize that a recent study has shown that from 60 to 65 per cent of people are now searching on the internet from their smartphones? That's right, and if you don't have a mobile website set up and optimized where these people can find you, you may be missing out on 60 to 65 per cent of your new, potential customers.
Let's say a family is out shopping on a Saturday morning, and suddenly they realize that it is approaching lunch time. The husband searches on his smart phone for a family type restaurant, and he finds you, or does he. If you are not set up for mobile, he won't find you at all.
Then the new technology of SMS, or texting your ads to people. Do you realize that 95% of the people who receive a text message will open it? How would you do in a mail or email campaign, where you had a 95% open rate? You could text everyone in a zip code and offer them a 20% discount on lunch, and you might get some business today!
Another familiar marketing tactic is for a local business to be able to market to a local audience through Google Places, by positioning your information high up on their list as it appears at the top of the Google page. There are a few new strategies that are vital if you are going to be in the game, as there have been a few new developments that need mentioning.
Do you realize that a recent study has shown that from 60 to 65 per cent of people are now searching on the internet from their smartphones? That's right, and if you don't have a mobile website set up and optimized where these people can find you, you may be missing out on 60 to 65 per cent of your new, potential customers.
Let's say a family is out shopping on a Saturday morning, and suddenly they realize that it is approaching lunch time. The husband searches on his smart phone for a family type restaurant, and he finds you, or does he. If you are not set up for mobile, he won't find you at all.
Then the new technology of SMS, or texting your ads to people. Do you realize that 95% of the people who receive a text message will open it? How would you do in a mail or email campaign, where you had a 95% open rate? You could text everyone in a zip code and offer them a 20% discount on lunch, and you might get some business today!
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