Facebook has a new feature intended to boost post click throughs. In only a few steps you will be able to add "call to action" buttons to your Facebook page. So far, testing indicates this will improve number of clicks. For example, you might post a notice about a webinar or newsletter and include a call to action. Facebook advertisers can also use call to action buttons.
One challenge to using the call to action buttons for advertising is that you have to install Facebook's Power Editor advertising tool. If you are very familiar with Facebook, you probably already know how to do that. You have to have Google Chrome to use the Power Editor. You can also find some instructions about Power Editor at the Google Chrome download site.
Once you have installed the Google Chrome browser and the power editor, you will see your Facebook page and a list of any other pages you manage on the left hand side of the screen. Now you can begin creating your advertisement, message or post.
As a merchant, you know that you do not make money until you make that sale. That is what all of your marketing and promotional efforts must lead to. That is why the call to action button is so important. You may have a nice-looking website with lots of helpful information. However, if the visitor stops short from clicking through, you won't benefit from the visit.
There is a lot of instruction online on how you can create that call to action button on Facebook. No matter if you are selling a product, trying to get people to sign up for newsletter, or trying to get more visitors to your main website, the call to action button is sure to enhance your presence on Facebook.
One challenge to using the call to action buttons for advertising is that you have to install Facebook's Power Editor advertising tool. If you are very familiar with Facebook, you probably already know how to do that. You have to have Google Chrome to use the Power Editor. You can also find some instructions about Power Editor at the Google Chrome download site.
Once you have installed the Google Chrome browser and the power editor, you will see your Facebook page and a list of any other pages you manage on the left hand side of the screen. Now you can begin creating your advertisement, message or post.
As a merchant, you know that you do not make money until you make that sale. That is what all of your marketing and promotional efforts must lead to. That is why the call to action button is so important. You may have a nice-looking website with lots of helpful information. However, if the visitor stops short from clicking through, you won't benefit from the visit.
There is a lot of instruction online on how you can create that call to action button on Facebook. No matter if you are selling a product, trying to get people to sign up for newsletter, or trying to get more visitors to your main website, the call to action button is sure to enhance your presence on Facebook.
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