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Apr 27, 2014

What Is The Mistake Content Marketers Are Making With Nofollow?

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By John Musa


Typically when you are writing a ton of articles, you will end up submitting them to multiple websites at once. This is typically a good thing, but you may find out that some of the links are no follow links. When you discover this, you may start to panic and think your website is going to get punished because of the links you have posted. Here are why some of the no follow links will actually help your website out.



Typically when you have the no follow links on a site, it is going to be ranking well. Since the links are seen as no follow, the search engines know the other website has no personal gain to let people link from it. So they tend to provide accurate information that will help people in getting to have useful information because they are not looking to get a link to their website in the search engines eyes.

A link is able to drive home a lot more than just higher rankings in search engines. These links are able to provide the level of exposure that is necessary in modern times to move forward and become that much more visible to the target market. A well-placed link with a nofollow tag is still a whole lot better than no link at all. It is as simple as that because the exposure is invaluable and will lead to increased traffic.

While most of the time an Internet marketer will want to avoid no follow links, they need to realize these can help them in getting the search engines to realizing they are not just trying to increase their rank by getting more links. Instead, these links are going to help the websites rank higher because the site is not going to be seen as trying to game the system.

The first algorithm update by Google was announced in 2012, and it was called Penguin. The goal of Penguin was to make the black hat websites rank lower in the search engine results. This meant that if Google believed that a website owner was trying to increase their PageRank artificially, the site was penalized. The trends for content marketing will continue to fluctuate. However, the foundation will always remain the same. Make sure that the content you produce is strong, and the audience connection is genuine. When these two factors are in place, link generation will become less of an issue.




About the Author:

Facebook.com - Blog Defender 2014 is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Blog Defender 2014 Review.


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