Many iOS users are dreading the arrival of Apple's new full-screen, in app video aps later this year. Most people who use their iPads or iPhones on a regular basis have already had enough of the current in-app banner ads from the iAds mobile network. The prospect of having to watch full-screen video ads before being able to use or exit an app has many iOS users looking for the cheapest Android mobile device on the market.
The new full-screen ads are going to be a big change from Apple's currents mobile ads, which are limited to small banner ads, which a user has to click on in order to play the associated video commercial, and iTunes Radio audio ads. Many iOS users are worried that the new ads are going to be far too interruptive.
No one is arguing that app developers need to earn a living and sponsored in-app ads are one way in which such developers can earn money for their work. However, do you really need to see full-screen, in-app video ads?
It is not yet known whether Apple will sell these new full-screen in-app video ads via ad exchange auctions or directly to advertisers as bundled commercial packages with a guaranteed number of views for each ad bought.
The truth is that Apple need to be careful to ensure that they do not annoy too many iOS users with these new ads, which many current iOS users are dreading. There are now many mobile devices available in the marketplace and if an iOS user is bombarded with intrusive video commercials whilst they are trying to use apps, several market research surveys suggest that the user will change to a difficult mobile device.
The new full-screen ads are going to be a big change from Apple's currents mobile ads, which are limited to small banner ads, which a user has to click on in order to play the associated video commercial, and iTunes Radio audio ads. Many iOS users are worried that the new ads are going to be far too interruptive.
No one is arguing that app developers need to earn a living and sponsored in-app ads are one way in which such developers can earn money for their work. However, do you really need to see full-screen, in-app video ads?
It is not yet known whether Apple will sell these new full-screen in-app video ads via ad exchange auctions or directly to advertisers as bundled commercial packages with a guaranteed number of views for each ad bought.
The truth is that Apple need to be careful to ensure that they do not annoy too many iOS users with these new ads, which many current iOS users are dreading. There are now many mobile devices available in the marketplace and if an iOS user is bombarded with intrusive video commercials whilst they are trying to use apps, several market research surveys suggest that the user will change to a difficult mobile device.
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