To say that social media has shifted in order to become more centered on ads, as opposed to anything else, would be putting it mildly. Facebook, for instance, seems to have certain ads that are curated for the purpose of appealing to those who have peculiar interests. Is it possible, though, that Facebook is going to change so that it starts to look like the ads that one might be able to find on Google? Here are some points that an online marketing firm will be able to bring your attention towards.
According to an article on Mashable, Kenshoo Social - an ad technology partner of Facebook - created technology that is still in its beta state as of this writing. However, in the coming weeks, it appears as though certain companies will be able to benefit from this particular service. For those who do not know, Kenshoo Social's service will be able to detect that you click on following search queries. As a result, keywords can be chosen so that the best ads can be presented.
What exactly does this mean, those, for those who may not fully understand what this is capable of? Let's say that you decide to conduct a search with the term, "dog food," and you click onto PetSmart's website. What will happen is that the aforementioned term will be recognized and, the next time you log into Facebook, it is very likely that you will see ads for certain pet stores. In essence, ads are closely associated with your most common search queries.
It's not like the idea of targeting consumers based on websites that they visit is anything new. With that said, Kenshoo Social's approach should be noted by any online marketing firm because of how it is more keyword-based than anything else. In terms of social media and search engines, firms along the lines of fishbat understand the importance of keywords. When it comes to social media-curated ads, though, keyword results were not previously available to marketing specialists. With Kenshoo Social's technology in place, marketing stands the chance of changing tremendously.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
According to an article on Mashable, Kenshoo Social - an ad technology partner of Facebook - created technology that is still in its beta state as of this writing. However, in the coming weeks, it appears as though certain companies will be able to benefit from this particular service. For those who do not know, Kenshoo Social's service will be able to detect that you click on following search queries. As a result, keywords can be chosen so that the best ads can be presented.
What exactly does this mean, those, for those who may not fully understand what this is capable of? Let's say that you decide to conduct a search with the term, "dog food," and you click onto PetSmart's website. What will happen is that the aforementioned term will be recognized and, the next time you log into Facebook, it is very likely that you will see ads for certain pet stores. In essence, ads are closely associated with your most common search queries.
It's not like the idea of targeting consumers based on websites that they visit is anything new. With that said, Kenshoo Social's approach should be noted by any online marketing firm because of how it is more keyword-based than anything else. In terms of social media and search engines, firms along the lines of fishbat understand the importance of keywords. When it comes to social media-curated ads, though, keyword results were not previously available to marketing specialists. With Kenshoo Social's technology in place, marketing stands the chance of changing tremendously.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
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Please consult fishbat if you have any questions in regards to the social media services of a trustworthy online marketing firm.
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