Quality content has always been an important part of SEO. In fact, in the year 2014, the content on your website is going to play an even bigger role in the ranking of your website. As you probably know, Google is constantly updating its Panda algorithm, which primary purpose is to weed out websites containing doorway pages or low quality content. In fact, the recent Panda 4.0 update has affected the search engine rankings of some of the biggest companies on the Internet.
For example, it is reported that eBay, one of the top online retailers has lost 80% of their organic rankings after the Panda 4.0 update. The main reason given is because most of their pages ranking on Google are simply doorway pages with little content and are plastered with ads all over the place.
This is definitely something that all webmasters should pay attention to. In the past, there used to be this concept of authority favoritism. Basically, it is said that these big authority sites are favored by Google. Therefore, they tend to rank highly in the search engine. Apparently, this is just a myth now.
Even an entity as huge as eBay is being affected. It seems like Google means serious business! If eBay is not immune to Panda, then it is even more important for all the small webmasters to pay attention to the content on their website. After all, you are not just trying to please Google. Other than search engine rankings, the content on your website is also going to determine whether your visitors will become your customers. This is true in 2014 and is probably going to remain the truth for many years to come.
Put yourself in the mind of one of your visitors. Is your content engaging enough that you would want to stick around and read it? Is it something you would be proud to show to your family or friends? If not, refine it until it lives up to your standards. These simple tips should help you create content that is a good fit for the updated 2014 search algorithms. By focusing primarily on quality rather than quantity, you can build a site that not only provides real value within your industry, but also dominates the search results.
If you have been running an online business for at least a while, you have probably heard of a number of cliches such as money is in the list or content is king. In this article, we are going to focus on this content is king concept. As cliche as it sounds, we know that it is the truth. After all, without content, there will be no Internet in the first place. Nobody can argue with that. Most importantly, without quality content, especially in 2014, your website is not going to perform well in the search engine.
For example, it is reported that eBay, one of the top online retailers has lost 80% of their organic rankings after the Panda 4.0 update. The main reason given is because most of their pages ranking on Google are simply doorway pages with little content and are plastered with ads all over the place.
This is definitely something that all webmasters should pay attention to. In the past, there used to be this concept of authority favoritism. Basically, it is said that these big authority sites are favored by Google. Therefore, they tend to rank highly in the search engine. Apparently, this is just a myth now.
Even an entity as huge as eBay is being affected. It seems like Google means serious business! If eBay is not immune to Panda, then it is even more important for all the small webmasters to pay attention to the content on their website. After all, you are not just trying to please Google. Other than search engine rankings, the content on your website is also going to determine whether your visitors will become your customers. This is true in 2014 and is probably going to remain the truth for many years to come.
Put yourself in the mind of one of your visitors. Is your content engaging enough that you would want to stick around and read it? Is it something you would be proud to show to your family or friends? If not, refine it until it lives up to your standards. These simple tips should help you create content that is a good fit for the updated 2014 search algorithms. By focusing primarily on quality rather than quantity, you can build a site that not only provides real value within your industry, but also dominates the search results.
If you have been running an online business for at least a while, you have probably heard of a number of cliches such as money is in the list or content is king. In this article, we are going to focus on this content is king concept. As cliche as it sounds, we know that it is the truth. After all, without content, there will be no Internet in the first place. Nobody can argue with that. Most importantly, without quality content, especially in 2014, your website is not going to perform well in the search engine.
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