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Jul 2, 2014

E3 & The Perspective Of An Internet Marketing Firm

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By Bob Oliver


This week is when E3 will be holding its events and it's clear that many tech fans will be vigilant during this period of eye. It goes without saying that people enjoy technology and it's clear that everyone from computer experts to video game enthusiasts will be involved. However, with E3 upon us, how exactly can an Internet marketing firm look at this particular event? If you want to understand where this company stands now, from its inception in 1995, there are many details to take into account.

For those who are unaware, E3 is viewed as the greatest platform for companies to announce new projects or expand on previously announced software. What this means is that not only will companies gain traffic because of said news but it is easy for customers to become more confident in certain products. Maybe someone was thinking about picking up a certain game but did not know as much about it. E3 is the time to sell that individual on the product.

Of course, I have to wonder if E3 is still as important as it once was. During 1995, when E3 first came to the surface, social media was not a great focal point and any Internet marketing firm will be able to agree. There was no Facebook or Twitter to make use out of, so the only ways for the news to truly get around was through magazines or official websites. While these methods were fine for what they were, E3 was when the proverbial big guns were saved up.

E3 still has a tremendous amount of worth, though, according to firms such as fishbat. Keep in mind that with so many companies that have fan bases to take into account, the need for the biggest news stories is as strong as ever these days. Is it possible that every single business is going to have the same kinds of press conferences the size of Sony's or Microsoft's? It's unlikely but the fact that they have presences at E3 means that they have to work extra hard to get people excited about their products, as any Internet marketing firm can attest to.

I'd like to direct attention towards Nintendo because this will be the second year in a row that the company does not hold its own press conference. Instead, Nintendo will take to the Internet for the purpose of distributing news, thereby distancing itself from what the mainstream has considered the norm for E3. However, given the fact that the Internet is a platform with an audience to consider, this may be the best move for the company. Nonetheless, Nintendo will still be at E3, which shows that this particular event will not be overlooked anytime soon.




About the Author:

If you'd like to employ an Internet marketing firm to heighten your efforts on the social media front, contact fishbat for details.


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