Mobile ads have quickly become a key way of saving money and reaching the target market with ease. Those who want to see results are always looking to go down new paths to try and get the most out of their marketing campaigns. A lot of companies have started noticing the advantages of using mobile ads as their main source of advertising. They believe this is the road to success in the modern age of business and the numbers say it all.
Companies have started to note an increase in how much they are earning from these mobile ads. They believe the revenues have doubled since last year because of how much is being put into the ads. The Interactive Advertising Bureau did a study and found the revenue has doubled since last year and is still trending upwards right now. This growth is not going to be stopping anytime soon because more and more companies are diving head first into this market.
Global Revenue Broken Down By Region, North America - $8,100 million (41.9%), Asia-Pacific - $7.525 million (38.9%), Europe - $3.346 million (17.3%), Middle East and Africa - $225 million (1.2%),Latin America $144 million (0.7%)
This impressive growth in mobile advertising reflects the rapidly increasing role of mobile devices as a vital part of advertising, spurred on by operational efficiency as mobile ad campaigns become easier to create and measure. Growth is also driven by an array of developments in the mobile advertising system and the process of reaching large audiences is simplified by consolidation among participants in the market, according to Daniel Knapp, the director of advertising at IHS. He further states that the pervasiveness of mobile consumption has sparked a change in the mindset of marketers.
There is big money at stake these days when it comes to advertising budgets. Everyone is looking to tweak their approaches to get the most out of their campaigns. Some have resorted to the virtual world to start seeing results, while others are pursuing mobile ads.
Marketing specialists believe this is on a sign of things to come as the mobile ad revenues are going to continually grow as more companies buy in and start participating heavily.
Companies have started to note an increase in how much they are earning from these mobile ads. They believe the revenues have doubled since last year because of how much is being put into the ads. The Interactive Advertising Bureau did a study and found the revenue has doubled since last year and is still trending upwards right now. This growth is not going to be stopping anytime soon because more and more companies are diving head first into this market.
Global Revenue Broken Down By Region, North America - $8,100 million (41.9%), Asia-Pacific - $7.525 million (38.9%), Europe - $3.346 million (17.3%), Middle East and Africa - $225 million (1.2%),Latin America $144 million (0.7%)
This impressive growth in mobile advertising reflects the rapidly increasing role of mobile devices as a vital part of advertising, spurred on by operational efficiency as mobile ad campaigns become easier to create and measure. Growth is also driven by an array of developments in the mobile advertising system and the process of reaching large audiences is simplified by consolidation among participants in the market, according to Daniel Knapp, the director of advertising at IHS. He further states that the pervasiveness of mobile consumption has sparked a change in the mindset of marketers.
There is big money at stake these days when it comes to advertising budgets. Everyone is looking to tweak their approaches to get the most out of their campaigns. Some have resorted to the virtual world to start seeing results, while others are pursuing mobile ads.
Marketing specialists believe this is on a sign of things to come as the mobile ad revenues are going to continually grow as more companies buy in and start participating heavily.
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