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Sep 23, 2014

Finding Entrepreneur Resources All Around You

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By Lessie Kaufman


Entrepreneurial innovation and creative thinking are the core of running any business. Here are some tips for finding entrepreneur resources in unexpected places. Seek potential and value in places where your competitors or peers might not, and discover unique ways to strengthen your company.

Look to your own personal network of friends and family. It's not training or a degree that makes someone an expert, it's wisdom. Consider which friends and family members have something to teach you, and use the knowledge they share with you to grow your business, and becoming a better leader in your field.

Consider recruiting a personal board of directors, not for your company, but simply for yourself as an individual. Identify five people in your life, with five varied perspectives, whose advice you trust. Schedule private coffee chats with each of these individual advisers at least twice per year, and talk with them about your goals and your individual progress as an entrepreneur.

Any business in your community where you have consumer confidence might be a good partner for your own company. Where do you enjoy being a customer? Entrepreneurs who only consider partners within their own industry or immediate field miss out on many potentially beneficial alliances.

A favorite dining spot might be the right partner for an awards ceremony in your field, willing to supply meals at cost to your gala guests in order to raise visibility and create buzz. Your favorite coffeehouse might be interested in donating morning pastries for your workforce in exchange for an ongoing contract to supply java for your meetings. Surprising alliances can be a win win scenario, and it never hurts to ask.

You may find resources within your already hired staff. Which of your employees may have unexplored abilities in their skill set? Get to know the people powering your business, and you may find unique talents and skills ideal for special project application, or growth ventures. Invest time in searching out the hidden treasures within the people you've already hired, and you just might strike a jackpot of resources where you least expect it.

Once you discover someone's passion, you will find a source of energy that motivates them to work harder, work longer, and accomplish more for you and your business. Ask your employees which facets of their skills or abilities aren't being used by their daily tasks, and find out what they're capable of. You can get more from your workforce without spending a dime, if you look at your employees with fresh eyes and see them as untapped resources.

The world wide web is one of the ultimate resources at your fingertips. Business advice for everyone from new entrepreneurs to global thought leaders is waiting at the click of a mouse. Log on, and ask questions to get advice and help. Research your new ideas, to see if any other business people are working on similar projects. Someone else may be shooting for the same finish line, and you can learn from their approach, so you can pass them on the road.




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