While there are many sites with their own advertising platforms, few are as big as Google AdWords. This ad platform is used on countless sites, even major sites like Amazon, and has generated billions upon billions of dollars for Google. To call a success would be an understatement.
Amazon is one of those big names, and they plan on butting heads with Google when it comes to taking a piece of the pie. They already have affiliate marketing ads helping out bloggers and other online Internet marketers. However, their new Sponsored Links is very similar to what Google Adwords brings to the online world.
It makes a statement for sure, but can they actually overtake Google? It has many people wondering, and it does truly show innovation on the side of Amazon as a company. The idea here is that even if Google still takes the most out of the pie, Amazon is challenging them for a part of this type of business.
A wide range of advertisers will benefit from this wealth of information that Amazon possesses. The new platform is going to be simple and not in anyway over-sophisticated as per the current hints. It will include the bare minimum functionality in anticipation of gradual improvements over time.
While Google also has a tremendous amount of data available to them, Amazon's data may wind up being more valuable in the end. Being able to see a customer's purchasing habits is just the sort of thing anyone who's selling something wants to do. If Amazon does implement this program, it's likely it will become the primary form of advertisement on their site. It should bring Amazon a ton of income, and should deliver Google some serious competition. Google's been on top for a long time, but that might not last much longer.
This project from Amazon can definitely hit the bottom line of Google. Online ads account for the lion share of Google's revenues. Also, Amazon is considered one of the largest ad buyers of Google up to now. But Amazon will definitely find it difficult at the start since Google is running the program for more than 14 years and is unrivaled when it comes to online ads. Amazon has put in force a plan to allow advertising agencies to buy online ads in bulk on behalf of their thousands of individual clients. They are developing a proprietary tool for this purpose. All this is an effort to win the market share which largely belongs to Google at the moment.
Amazon is one of those big names, and they plan on butting heads with Google when it comes to taking a piece of the pie. They already have affiliate marketing ads helping out bloggers and other online Internet marketers. However, their new Sponsored Links is very similar to what Google Adwords brings to the online world.
It makes a statement for sure, but can they actually overtake Google? It has many people wondering, and it does truly show innovation on the side of Amazon as a company. The idea here is that even if Google still takes the most out of the pie, Amazon is challenging them for a part of this type of business.
A wide range of advertisers will benefit from this wealth of information that Amazon possesses. The new platform is going to be simple and not in anyway over-sophisticated as per the current hints. It will include the bare minimum functionality in anticipation of gradual improvements over time.
While Google also has a tremendous amount of data available to them, Amazon's data may wind up being more valuable in the end. Being able to see a customer's purchasing habits is just the sort of thing anyone who's selling something wants to do. If Amazon does implement this program, it's likely it will become the primary form of advertisement on their site. It should bring Amazon a ton of income, and should deliver Google some serious competition. Google's been on top for a long time, but that might not last much longer.
This project from Amazon can definitely hit the bottom line of Google. Online ads account for the lion share of Google's revenues. Also, Amazon is considered one of the largest ad buyers of Google up to now. But Amazon will definitely find it difficult at the start since Google is running the program for more than 14 years and is unrivaled when it comes to online ads. Amazon has put in force a plan to allow advertising agencies to buy online ads in bulk on behalf of their thousands of individual clients. They are developing a proprietary tool for this purpose. All this is an effort to win the market share which largely belongs to Google at the moment.
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