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Sep 6, 2014

Yahoo Stores Launched As Reboot Of Its E-Commerce Platform

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By Arees Furqan


Yahoo has just announced its launch of Yahoo Stores, an remake of its Yahoo E-Commerce Platform. The newer program is designed to allow just about anybody who is in business the opportunity of offering their products and services online, in a store format. The intent is to allow easy setup, super organization of categories, and a new payment platform that is designed to be the most efficient in the marketplace.

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The platform is designed for small business owners who are looking to set up their e-commerce store and get sales generated. Yahoo becomes the main facilitator of the products and makes sure everything goes off as required.

A lot of tweaks have been made which have changed how the platform is now going to work. It has become more SEO friendly which is essential in the modern age where getting ranked is equal to making a lot of money. It is also offering accessibility from a range of devices which is also important for those who want to always be in touch with their store. The service is going to be starting out at $312 for the entire year (basic plan). There are higher plans that offer a range of features that are designed to help the small business owners get their store running.

Yahoo Stores is now optimized for a desktop application and a mobile application as well. Since over 60% of all Internet searches are now being conducted from mobile devices, it only makes sense to have this capability available. The same SEO technology that is currently being used with Yahoo.com has been implemented into the Yahoo Stores platform, giving the new application more power and availability for searchers to find it. Similar keywords and descriptions will boost its searching power for Yahoo.

Yahoo Store includes a built-in search engine optimization tool that will place keywords within the website created with Yahoo Store. Users will also have access to a product catalog schema to organize their store and tools designed to help them promote their online store. The team that worked on Yahoo Store used years of experience with major retailers to create a simple and yet powerful tool so that small business owners can create their own online stores.

The service starts at $312 a year. This is the cost of a basic plan but business owners can choose the plan that corresponds to their needs. The service also gives users access to a variety of themes for their online store and it is possible to manage content via an iPhone thanks to Yahoo's Live Insights for iPhone.




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