When it comes to LinkedIn, the main attraction of your social media presence will be the profile. It's a given that it should include as much information as possible, whether it's in relation to previous places of employment, the level of education you've completed, or what have you. Online marketing companies across the board will agree, though, that optimizing your profile matters just as much. Here are a few ways that it can be done.
In order to optimize your LinkedIn profile, your efforts should start with the photo. This is what most people will see first, meaning that you should choose the right shot of yourself to show off. According to marketing authorities like www.fishbat.com, the photo in question must be high-res, not to mention able to portray yourself in a professional way. The better your photo appears on your profile, the more likely it is that users will click to learn more about you.
Second, think about taking advantage of LinkedIn's publishing platform. What this does is allow you to post longform works on your profile, which can be accessed from all corners of the aforementioned social media network. Of course, you want to make sure that your work has value, not only to your current connections but those you may want to reach out to in the future. The more that you use this platform for publishing content, the better optimized your LinkedIn profile will be.
You should also make it a point to secure recommendations on LinkedIn from those that work with you. If you've been on this social network for any length of time, you'll know that recommendations are given by those that work, or have worked, closely with users. When you see that someone holds a user's work in high regard, it makes you more driven to reach out to them. Recommendations can provide an optimization boost as well, so ask your closest connections if they'd be willing to help.
These are just a few ways that you can optimize your LinkedIn profile so that it performs as best as possible. Even though there is plenty of effort that goes into this endeavor, the benefits will be worthwhile. The fact that your profile will be more likely to show up in LinkedIn searches is a plus. It's also worth noting that the better you optimize your profile, the better it will perform across different search engines and devices alike.
In order to optimize your LinkedIn profile, your efforts should start with the photo. This is what most people will see first, meaning that you should choose the right shot of yourself to show off. According to marketing authorities like www.fishbat.com, the photo in question must be high-res, not to mention able to portray yourself in a professional way. The better your photo appears on your profile, the more likely it is that users will click to learn more about you.
Second, think about taking advantage of LinkedIn's publishing platform. What this does is allow you to post longform works on your profile, which can be accessed from all corners of the aforementioned social media network. Of course, you want to make sure that your work has value, not only to your current connections but those you may want to reach out to in the future. The more that you use this platform for publishing content, the better optimized your LinkedIn profile will be.
You should also make it a point to secure recommendations on LinkedIn from those that work with you. If you've been on this social network for any length of time, you'll know that recommendations are given by those that work, or have worked, closely with users. When you see that someone holds a user's work in high regard, it makes you more driven to reach out to them. Recommendations can provide an optimization boost as well, so ask your closest connections if they'd be willing to help.
These are just a few ways that you can optimize your LinkedIn profile so that it performs as best as possible. Even though there is plenty of effort that goes into this endeavor, the benefits will be worthwhile. The fact that your profile will be more likely to show up in LinkedIn searches is a plus. It's also worth noting that the better you optimize your profile, the better it will perform across different search engines and devices alike.
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