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Apr 18, 2018

Internet Marketing Companies & Stellar Advertising Campaigns For Video Games

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By Rob Sutter


One of the most commonly-consumed forms of media is video games. To say that there are many titles would be an understatement, but some have sold better than others. Internet marketing companies will tell you that advertising plays a huge role in the matter. When the right campaigns are built, success is inevitable. When it comes to advertising, as far as video games are concerned, here are the titles that benefited the most.

One of the most successful advertising campaigns in gaming was for the 2011 title for the 3DS, The Legend of Zelda: Ocarina of Time 3D. While this game would have sold well due to the name alone, it was assisted by commercials starring Robin Williams and his daughter, Zelda. They were received quite well by gamers of all levels. Internet marketing companies can attest to the notion that these commercials helped the game's overall success.

Another noteworthy video game marketing campaign, according to the likes of fishbat.com, is Mario Kart 8. Despite the Wii U's less-than-stellar success at the time, this particular racing game catapulted the system's sales several times over. It's easy to see why, given the reputation of the long-running video game series. It also proved to be one of the more favored Wii U games, as Internet marketing companies across the board can attest.

Sometimes the best marketing strategies are the ones that stand out from the rest, which was the cause for Just Cause 3. For those that don't remember, Square Enix announced a contest where the winner would come away with their own island. Yes, a physical island one would walk and relax on was the prize, which was nothing short of ambitious. The attention brought to the contest in question undoubtedly helped with this game's sales.

Video games are among the most popular forms of entertainment, and it's easy to see what many of these titles have been helped by effective marketing. The examples discussed earlier are just a few that those in advertising should be mindful of. When the right campaigns are implemented, it's easy to imagine that sales can increase. While the games themselves have to be fun to play, the act of promoting them is a crucial part of the proverbial battle.




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For more information about digital marketing, kindly contact fishbat today.


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