For those that are looking to market on social media, there are many platforms to consider. Tumblr is nothing short of unique, but don't let its presentation fool you. There is a certain strategy that's needed in order to appeal to the user base that uses this platform. For Long Island advertising agencies, creating the strategy in question and carrying through with it is essential. Here are the do's and don'ts of advertising on Tumblr that will lead to progress.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T overlook the importance of tags. If you're familiar with the hashtags on Twitter, you should know that tags on Tumblr work the same way. Essentially, they make your content searchable, not only for your convenience but the increased likelihood that others will find it. It would make perfect sense to tag the content you create. Provided your tags are relevant and easily searchable, you won't have any problems in this respect.
DO respond to those that reach out. One of the other defining traits of Tumblr is the ability to send "asks," which are direct messages that you can answer directly or publish on your account. Regardless of what you opt for, there are numerous benefits of doing so. You will be able to keep in touch with your user base, but the fact that it may bring additional content to your page can't be denied either. As we've covered earlier, content is king.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T overlook the importance of tags. If you're familiar with the hashtags on Twitter, you should know that tags on Tumblr work the same way. Essentially, they make your content searchable, not only for your convenience but the increased likelihood that others will find it. It would make perfect sense to tag the content you create. Provided your tags are relevant and easily searchable, you won't have any problems in this respect.
DO respond to those that reach out. One of the other defining traits of Tumblr is the ability to send "asks," which are direct messages that you can answer directly or publish on your account. Regardless of what you opt for, there are numerous benefits of doing so. You will be able to keep in touch with your user base, but the fact that it may bring additional content to your page can't be denied either. As we've covered earlier, content is king.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
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