I have seen a lot of people who think that digital and Internet marketing mean the same thing. Well, the approaches are similar - but not the same. The fact is, although both use new technology to market a product or service, they have these differences that marketers should be aware of.
So, how does digital marketing differ from Internet marketing?
According to Alex Chris, SEO consultant who runs the popular reliablesoft.net, "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." However, internet marketing, according to him, is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing." And I go with him for having this quite good explanation.
Following the above explanation, we can say that digital marketing has a wider scope and the reason is simple: it leverages more marketing platforms than the conventional Internet marketing, which focuses mainly on search engine presence and website development designed from desktop computers. Digital marketing techniques include harnessing the potential of mobile platforms as well as the social media to reach prospects.
Leveraging the mobile platforms with digital marketing
Digital marketing has even become more promising as it is also designed to target the mobile audience. This is imperative most especially today that there is an exponential increase of use of mobile platforms such as iPhone and android devices throughout the world. With the help of digital marketing companies, people can have access to important information - whether business or personal - even they are out of office, away from desktop computers.
Digital marketing and the social media
While search engines marketing, pay-per-click advertising, and website development for traditional desktop platforms (techniques used in Internet marketing) play an important part in online marketing as a whole, digital marketing provides more opportunities for success as it stretches the marketing horizon through social media platforms, which are a prime contributor to the growth of many companies in the recent years. Digital marketing agencies are constantly improving their techniques so that businesses understand the importance of social media marketing and leverage this platform and make it become part of their business strategies.
Today, lots of business entities have realized the significance of digital marketing and its key component - internet marketing - for business campaign. More and more are recognizing the fact that they provide a wider business horizon, paving the way for more business success.
So, how does digital marketing differ from Internet marketing?
According to Alex Chris, SEO consultant who runs the popular reliablesoft.net, "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." However, internet marketing, according to him, is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing." And I go with him for having this quite good explanation.
Following the above explanation, we can say that digital marketing has a wider scope and the reason is simple: it leverages more marketing platforms than the conventional Internet marketing, which focuses mainly on search engine presence and website development designed from desktop computers. Digital marketing techniques include harnessing the potential of mobile platforms as well as the social media to reach prospects.
Leveraging the mobile platforms with digital marketing
Digital marketing has even become more promising as it is also designed to target the mobile audience. This is imperative most especially today that there is an exponential increase of use of mobile platforms such as iPhone and android devices throughout the world. With the help of digital marketing companies, people can have access to important information - whether business or personal - even they are out of office, away from desktop computers.
Digital marketing and the social media
While search engines marketing, pay-per-click advertising, and website development for traditional desktop platforms (techniques used in Internet marketing) play an important part in online marketing as a whole, digital marketing provides more opportunities for success as it stretches the marketing horizon through social media platforms, which are a prime contributor to the growth of many companies in the recent years. Digital marketing agencies are constantly improving their techniques so that businesses understand the importance of social media marketing and leverage this platform and make it become part of their business strategies.
Today, lots of business entities have realized the significance of digital marketing and its key component - internet marketing - for business campaign. More and more are recognizing the fact that they provide a wider business horizon, paving the way for more business success.
About the Author:
Roy Van Rivero is an SEO Analyst by profession. He runs a personal blog that discusses search engine optimization and website development topics. He is also a contributor at NetEdge Marketing Blog, which is run by NedEdge Marketing LLC - a Digital Marketing Company based in San Jose, CA. He loves books, garden, and travel - his focus during leisure time.
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