As of late, Facebook unveiled version 10.0 of its mobile app and I believe that it's safe to say that it has drawn quite a bit of attention. It's clear as to why this app is continually built upon, especially with Facebook seemingly bringing its focus onto the mobile front as opposed to anything else. Seeing as how most people are on the move, apps should be developed and improved over the course of time. With Facebook's 10.0 version of its iOS app, though, a number of features were implemented.
Perhaps the feature that stands out the most, though, is the way in which messages can be sent through mobile. Let's say that you are on an airplane or any other location that has a weak signal or connection; in these scenarios, you wouldn't be able to send messages for publication on your Facebook page. However, with this version, the messages in question will be sent out once you're in a location where a connection is available. It's a handy addition to a popular app.
To say that this is an addition for an online marketing firm to draw attention to would be nothing short of an understatement. Various firms, fishbat included, understand that Facebook is integral for business and its mobile focus is one that cannot be questioned. With this in mind, it's understandable why different features are going to be added to the app on a constant basis. However, it's important to understand that certain features, which were not received as positively, were added in as well.
More than anything else, the way in which news is displayed on the app has to be talked about. Instead of stories being sorted via the "Most Recent" filter, they will instead be positioned on the news feed based on how popular they are. Keep in mind that the setting can be changed over to "Most Recent" if a step-by-step process is followed through with. With this in mind, though, how many casual users will actually take it upon themselves to make the change if this setting isn't visible to begin with?
To say that Facebook's latest update to its iOS app was met with a mixed response would be an understatement. However, in order for companies to better understand what their fans want in an app, they have to take it upon themselves to research. They should read what others say - whether through reviews, comments, or what have you - and go on to make changes based on those thoughts. If the thoughts in question are taken into heavy consideration, I believe that further updates will be that much better.
Perhaps the feature that stands out the most, though, is the way in which messages can be sent through mobile. Let's say that you are on an airplane or any other location that has a weak signal or connection; in these scenarios, you wouldn't be able to send messages for publication on your Facebook page. However, with this version, the messages in question will be sent out once you're in a location where a connection is available. It's a handy addition to a popular app.
To say that this is an addition for an online marketing firm to draw attention to would be nothing short of an understatement. Various firms, fishbat included, understand that Facebook is integral for business and its mobile focus is one that cannot be questioned. With this in mind, it's understandable why different features are going to be added to the app on a constant basis. However, it's important to understand that certain features, which were not received as positively, were added in as well.
More than anything else, the way in which news is displayed on the app has to be talked about. Instead of stories being sorted via the "Most Recent" filter, they will instead be positioned on the news feed based on how popular they are. Keep in mind that the setting can be changed over to "Most Recent" if a step-by-step process is followed through with. With this in mind, though, how many casual users will actually take it upon themselves to make the change if this setting isn't visible to begin with?
To say that Facebook's latest update to its iOS app was met with a mixed response would be an understatement. However, in order for companies to better understand what their fans want in an app, they have to take it upon themselves to research. They should read what others say - whether through reviews, comments, or what have you - and go on to make changes based on those thoughts. If the thoughts in question are taken into heavy consideration, I believe that further updates will be that much better.
About the Author:
Please contact fishbat if you are interested in employing an online marketing firm to bolster your brand.
0 Comments:
Post a Comment