Twitter has expanded its geo-targeted ads to eight more countries. You can now target users located in twelve countries and country-level geo-targeting is available almost everywhere in the world. Twitter has also improved its geo-targeting feature so you can find users within more precise areas.
Advertisers are now able to target state/region with their Twitter ads in the following countries: (Australia, United Kingdom, France, Japan, Indonesia, Italy, The Netherland, Mexico)
Using the geo-targeting feature allows you to deliver content in a user's native language. If some of your customers felt excluded by your English ads, you can now deliver language-specific content based on a user's location. You can also promote deals that are relevant to users based on their location. For instance, a discount on shipping will not interest local customers while your international audience will be likely to redeem this promotional offer.
You will get better results from your Twitter marketing campaign if you use other features to target your audience. Twitter gives you the possibility of targeting your audience based on their location, the interests and their demographics. If you are targeting a very specific niche, you need to make sure your ads will be displayed to users who correspond to your niche by using as many criteria as possible to define your audience. Don't hesitate to add or remove criteria in function of the results you get from your ad campaign.
Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.
Twitter is rumored to worth over 10-billion dollars! With many businesses using Twitter to generate buzz, share content, and drive sales to their websites. Twitter is rumored to be mostly lookie loos, as a tiny percentage of users who actively tweet. What does all of this mean? We can probably expect Twitter to continue to expand it's marketing efforts and make attempts to increase it reach. With the millennial generation being notably short on time and attention, micro-blogging services like Twitter and Instagram may become more important players in the world of online marketing.
Advertisers are now able to target state/region with their Twitter ads in the following countries: (Australia, United Kingdom, France, Japan, Indonesia, Italy, The Netherland, Mexico)
Using the geo-targeting feature allows you to deliver content in a user's native language. If some of your customers felt excluded by your English ads, you can now deliver language-specific content based on a user's location. You can also promote deals that are relevant to users based on their location. For instance, a discount on shipping will not interest local customers while your international audience will be likely to redeem this promotional offer.
You will get better results from your Twitter marketing campaign if you use other features to target your audience. Twitter gives you the possibility of targeting your audience based on their location, the interests and their demographics. If you are targeting a very specific niche, you need to make sure your ads will be displayed to users who correspond to your niche by using as many criteria as possible to define your audience. Don't hesitate to add or remove criteria in function of the results you get from your ad campaign.
Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.
Twitter is rumored to worth over 10-billion dollars! With many businesses using Twitter to generate buzz, share content, and drive sales to their websites. Twitter is rumored to be mostly lookie loos, as a tiny percentage of users who actively tweet. What does all of this mean? We can probably expect Twitter to continue to expand it's marketing efforts and make attempts to increase it reach. With the millennial generation being notably short on time and attention, micro-blogging services like Twitter and Instagram may become more important players in the world of online marketing.
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