Card production is an easy and economical way to market your business to your clients and prospects. With a missive, you can market to a specific audience at the "right" time. You can mail your missives marketing to customers who may have a birthday, or have a sales anniversary, which is not possible with other types of advertising. Have a look at the going article taking us through the theme Ask yourself these questions when using Postcard Printing and Mailing to generate sales.
For example, a car dealership may target current customers that are due for an oil change. By narrowing down the people, you want to target you can make stretch your marketing budget dramatically. Another nice thing about cards is that the cost of full printing color has been reduced dramatically through advances in technology.
These templates are easy to find and are provided by a wide variety of sites specializing in postcard layouts and designs. As the layouts and designs have been created before downloading, all you will have to do is customize them accordingly. There are many layouts and designs to choose from. It is also possible to combine the layouts and designs to suit your taste.
What size and thickness of card? First, what size card would you like to use? The common sizes are 4x6, 5x7, 8.5. X5.5 and 6x9. The benefit of a 4x6 is you get a special rate form the post office called a "card" rate, and that gives you "first class" service at approximately the same price as "standard." Most missive printers use a cover stock of at least 100 cover. 100 cover is the usually 10pt, or 1/100th of an inch. Premium missive printers will usually use a 12pt or 14pt paper for extra durability.
Don't try to style a card from scratch. Instead, use missive templates. There are various templates available for real cards. Most on-line missive copiers provide you with templates to choose from. Vista print, a popular online production company, offers several real estates themed missive templates. There are many websites which are focused on missives for real estate. You can also get software programs to help you design your cards from a template.
Be careful, as there are downsides to the online printers-for example, you cannot inspect the product before it's shipped to you. Also, you lose the attention to detail that a local commercial printer may have. A lot of online shops have automated pre-flighting (getting files to print), so if you made a mistake, they might not catch it.
Don't steal/borrow photos: When designing your postcard make sure that you don't use images off of websites unless they are from a royalty-free site like istockphoto. There are two reasons for this. First, your graphics will be a blurry and low resolution. Although they look OK on your screen, you'll be in for a big surprise once you receive your prints because they will look awful.
It's very important to realize that if you don't have a professional designer on staff, that you should hire one for your graphics. You may have the right programs to design, but if you don't know how to use them properly, you may be damaging your brand by printing something that doesn't look the best. Just because I have a microscope doesn't make me a scientist, and it may be best to concentrate on your marketing message and leave the layout to a graphic designer.
For example, a car dealership may target current customers that are due for an oil change. By narrowing down the people, you want to target you can make stretch your marketing budget dramatically. Another nice thing about cards is that the cost of full printing color has been reduced dramatically through advances in technology.
These templates are easy to find and are provided by a wide variety of sites specializing in postcard layouts and designs. As the layouts and designs have been created before downloading, all you will have to do is customize them accordingly. There are many layouts and designs to choose from. It is also possible to combine the layouts and designs to suit your taste.
What size and thickness of card? First, what size card would you like to use? The common sizes are 4x6, 5x7, 8.5. X5.5 and 6x9. The benefit of a 4x6 is you get a special rate form the post office called a "card" rate, and that gives you "first class" service at approximately the same price as "standard." Most missive printers use a cover stock of at least 100 cover. 100 cover is the usually 10pt, or 1/100th of an inch. Premium missive printers will usually use a 12pt or 14pt paper for extra durability.
Don't try to style a card from scratch. Instead, use missive templates. There are various templates available for real cards. Most on-line missive copiers provide you with templates to choose from. Vista print, a popular online production company, offers several real estates themed missive templates. There are many websites which are focused on missives for real estate. You can also get software programs to help you design your cards from a template.
Be careful, as there are downsides to the online printers-for example, you cannot inspect the product before it's shipped to you. Also, you lose the attention to detail that a local commercial printer may have. A lot of online shops have automated pre-flighting (getting files to print), so if you made a mistake, they might not catch it.
Don't steal/borrow photos: When designing your postcard make sure that you don't use images off of websites unless they are from a royalty-free site like istockphoto. There are two reasons for this. First, your graphics will be a blurry and low resolution. Although they look OK on your screen, you'll be in for a big surprise once you receive your prints because they will look awful.
It's very important to realize that if you don't have a professional designer on staff, that you should hire one for your graphics. You may have the right programs to design, but if you don't know how to use them properly, you may be damaging your brand by printing something that doesn't look the best. Just because I have a microscope doesn't make me a scientist, and it may be best to concentrate on your marketing message and leave the layout to a graphic designer.
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